Abercromie & Fitch Ugly Chirstmas Sweater Catalog 2017

carter_jazzy_catalog_presentation4.jpg
carter_jazzy_catalog_presentation.jpg
carter_jazzy_catalog_presentation9.jpg
carter_jazzy_catalog_presentation10.jpg
carter_jazzy_catalog_presentation11.jpg
carter_jazzy_catalog_presentation13.jpg
carter_jazzy_catalog_presentation12.jpg
carter_jazzy_catalog_presentation14.jpg
carter_jazzy_catalog_presentation15.jpg
carter_jazzy_catalog_presentation16.jpg
carter_jazzy_catalog_presentation17.jpg
carter_jazzy_catalog_presentation18.jpg
carter_jazzy_catalog_presentation19.jpg
carter_jazzy_catalog_presentation20.jpg
carter_jazzy_catalog_presentation21.jpg
carter_jazzy_catalog_presentation23.jpg
carter_jazzy_catalog_presentation22.jpg
carter_jazzy_catalog_presentation24.jpg

There are a lot of brands that tend to take themselves too seriously & that rely on what is deemed aesthetically pleasing. I wanted to make an ugly Christmas sweater catalog by Ambercrombie & Fitch not only for that reason, but I wanted to show that “fashion knows no ugly, it only knows unique”, and so long as you wear your clothes and your clothes don’t wear you, you can feel good wearing anything you like; even an ugly Christmas sweater.
 

Art Direction, Layouts, Edits & Design: Jazzy Okami
Photography: Madison McConkie
Models: CCAD Ad/Graph Student Collective Leadership members - Kendra Bosse Teddy Viera, Dempsey Ewan, Audrey Steman, Katie Schwendeman, Abbey Sutula, Sam Harvey, Ethan Donaldson, &  Jazzy Okami

All Projects