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Abercromie & Fitch Ugly Chirstmas Sweater Catalog 2017

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There are a lot of brands that tend to take themselves too seriously & that rely on what is deemed aesthetically pleasing. I wanted to make an ugly Christmas sweater catalog by Ambercrombie & Fitch not only for that reason, but I wanted to show that “fashion knows no ugly, it only knows unique”, and so long as you wear your clothes and your clothes don’t wear you, you can feel good wearing anything you like; even an ugly Christmas sweater.
 

Art Direction, Layouts, Edits & Design: Jazzy Okami
Photography: Madison McConkie
Models: CCAD Ad/Graph Student Collective Leadership members - Kendra Bosse Teddy Viera, Dempsey Ewan, Audrey Steman, Katie Schwendeman, Abbey Sutula, Sam Harvey, Ethan Donaldson, &  Jazzy Okami

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